= 100 Things Every Presenter Needs to Know About People =
== 2012 Susan M. Weinschenk Ph.D. ==
=== book notes ===
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Summary: it isn't about what you have to say, it is about how people absorb information.  Know your audience, control your venue, be adaptable, prepare thoroughly (1 hour per presentation minute??), and practice.  Memorize your first and last minutes, and your transitions.  Body language matters.  Dress matters (dammit). 

 1.  Chunk information
 2.  Provide context
 4.  Uncertain people are defensive
 6.  Story form is best
 7.  Provide examples
 10. Using information makes it stick
 20. twenty minute chunks
 23. sustained attention lasts 10 minutes
 26. people can't multitask
 27. minds wander 30% of the time
 29. variable rewards
 33. intrinsic rewards motivate
 42. vision most important
 43. stand to left side of screen (from audience perspectve)
 48. Peripheral vision provides gist (for most people?)
 53. Fill room by 2/3 
 54. Use bright projector and light room
 58. don't mention food!
 62. use anecdotes
 72. be an authority figure
 75. body position
 76. hand gestures
 77. tone of voice
 78. look at each audience member a few seconds at a time
 80. clothes (dammit)
 84. control the room
 86. fear trumps gain
 89. time more than money
 92. be the dominant personality
 95. people value actual physical product
 98. audience writing increases commitment
 100. no followed by yes, obligation leads to action