= The End Of Cheap China = === Shaun Rein 2012 === ==== Book Notes ==== . China has changed much in a decade . Jobs plentiful, expectations high . consumption skyrocketing, big demand for branded luxury goods . Low cost moving to poorer inland, to Vietnam and Indonesia . bad infrastructure and unmotivated workers in V. and I. . Nike: $2.1B sales in China 2011, highest margins, doubling by 2015 . 17 million autos, Buick's biggest market . most billionaires . 1 million millionaires . 350 million middle class . constant job hopping . US could lose $2T in chinese investment due to conflict rhetoric . US company China growth: 47% (2009) -> 87% (2010) . Branding important, quality improving . Chinese brands, local "flavoring" growing . Real estate shoddiness often to hold land for future development . Major lack of housing and good retail locations . Three generations in 300 square feet . Chinese resent delayed product releases . Chinese support national government . peaceful power transitions . Examples of western press distortions . Value stability after Cultural Revolution and Gang of Four . Shaun Rein married granddaughter of Lili Li, rival of Jiang Qing . Resent corrupt local officials . 50 million chinese travelled abroad in 2010 . Younger people make buying decisions for limited-pension parents . Women empowered . "raised as little princesses" . buy 55% of luxury items . still major gender inequality in rural . value cute, not sexy . loyal to brand, not retailers . Food supply corrupt . Eat KFC, Subway for quality control . Cross border traffic in baby food . Africa - Chinese trying to invest . perceived as imperialists . Australia and Canada sell resources to China . Pakistanis like China, more money less arrogance . poor image marketing in the US . Chinese buy US companies, retain management, unlike Japan . American shops should have Chinese sales help . Chinese education sucks . rote memorization, not creativity . few universities, no world-class ones . Rich parents send kids abroad