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A Bigger Prize
How We Can Do Better Than the Competition
Margaret Heffernan . 2014 . 658.04 HEF . Beaverton Lib
Part I . Personal Best
p003 ch01 Oh, Brother!
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p024 ch02 Making the Grade
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p058 ch03 The Morning After
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p079 ch04 Angry Birds
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p099 TechShop
p099 MiracleBrace
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- p102 Bill Gore
- p102 Gore-Tex
- p103 PTFE
- p104 Terri Kelly
- p105 Morning Star
- p108 Nucor Steel
- p109 First Rand eBucks
- p110 Karl Rabeder Credot
p112 ch05 Keeping Score
- sports
- p124 Single US football player 1000 blows to head per season, 75% chance of concussions
- p124 NFL linemen 52% greater heart disease risk than general population
- p124 97% overweight, 50% obese
p125 6 suicides, dementia, chronic traumatic encephalopathy
- p125 second most dangerous sport cheerleading; risky stunts, untrained coaches, hard surfaces
- p128 former NFL suicide rate six times average, divorce rate 60-70%
p129 Don Catlin developed tests for street drugs
- p130 14% of athletes use banned substances, 2% are caught
- p131 Sports 2% of GDP
p131 2004 BALCO Bay Area Laboratory Cooperative supplied performance-enhancing drugs
p131 Victor Conte
p132 Travis Tygart
p134 Steven Baddeley
p135 Travis Tygart True Sport report
p137 Mike Brearley
p138 The Apprentice
Part II . The Case of the Purdue Chickens
p157 ch06 Only the Impresarios Survive
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Part III . The Business of Winning
p209 ch07 Clone Wars
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p233 ch08 Supersize Everything
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p267 ch09 How Low Can We Go?
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p293 ch10 Top of the World
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p320 ch11 A Bigger Prize