There is at least one clever marketing person at Analog Devices!
Here is the banner of an Analog Devices advertisement for the GPS usage of their Blackfin Digital Signal Processor (DSP) chip in EE Times for July 17, 2006, and at the Analog Devices site.
Image copyright 2006 Analog Devices etc. etc.
The GPS coordinates given, 32 degrees 54.6 minutes north, 96 degrees 45.1 minutes west, can be converted to decimal degrees by dividing the minutes by 60 and adding to the degrees (west is negative): 32.910000 , -96.751666 . This is the entrance lobby of the Texas Instruments site, with a street address of 8505 Forest Lane, Dallas Texas. TI is Analog Device's principal competitor for DSP chips.
Maps copyright 2006 Google etc. etc. with a tweak on the ruler.