Communicating Climate Change

The Path Forward

Susanna Priest 2016 PSU Lib QC902.9.P5 2016

My take: Sadly, this book does not describe a "path forward", which I interpret as finding effective ways to describe the problem using methods designed and tested to educate and change the minds of climate critics. For some, this can be words framed for skeptical minds. For others, expanding the experience frame of critics who must "see it to believe it". Visualizing infrared? Intuitively satisfying descriptions of heat trapping? I don't have know (yet), but I would expect trained communicators to have these skills and know many techniques that work well with many personality types. Certainly the advertising industry knows how to "sell" dangerous habits to people who should know better.

CommunicatingClimateChange (last edited 2025-03-08 07:27:22 by KeithLofstrom)